founder · builder · thinker

hi, i'm Divy.

If this feels like you, we'll get along effortlessly.

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i was in 8th-9th grade and i just wanted to make real money. actual money on the internet. so i literally scraped through youtube for hours searching how to earn as a 14 y/o student.
most of it was bs, but somewhere in that i stumbled upon affiliate marketing. i didn't fully get it at first, but the idea made sense.. get traffic, put links, earn. so i went deeper. figured out that traffic is everything. so to get traffic for my affiliate links, i started a blog page, to review products and write about lesser known business stuff. that phase lowkey introduced me to seo and how things actually work on the internet.

around the same time i started being active on quora, answering random questions and sharing whatever
i was learning... ended up getting like 56k+ views in total. in 10th i learned basic video editing and started posting motivational reels on instagram (still embarrassed about that). but yea, looking back, that phase taught me a lot.

while all of this consuming and trying was going on, one idea stuck with me:
"generational wealth isn't built in payroll systems, it's built through ownership." that kind of changed how i see things.

i'm really into consumer psychology and how (rich people) think and operate.
also working a lot on improving myself- mentally, physically, emotionally.

still early. still figuring things out.
but i know i don't want a normal path.
i want to build something of my own.
0 -> 1
learning. building. evolving.

now

working & learning

juriqa.com : founder's office & growth lead at juriqa, my role is wherever it's needed: fundraising research, content, product testing/ideation, icp stuff and more. for an on-prem legal ai startup based in UAE.

reading

zero to one by peter thiel : escape competition by creating new markets..

location

based in pune. open to meeting for coffee if you're around.

recent happenings

went to yc startup school india april 18'

yc's first ever physical event in india in 20 years, and it showed 25k+ applications in 48 hrs for just 2,250 spots. bangalore was packed with founders and builders, yc partners (jared friedman, ankit gupta, jon xu) on stage along with the founders of yc backed indian unicorns. felt like a genuine "moment" for the indian startup scene, not just another conference.

felt like 90% of the room was iit/iiith kids. wild concentration of pedigree in one place, made me think a lot about what "good enough to be in this room" actually means outside of a college tag.

won $1200 at eth mumbai march 26'

met so many young cracked people there, genuinely one of those environments that pushes you to think bigger.

built paygate which is a simple way to enable onchain payments for APIs using the x402 standard.


view project on devfolio

past experiences

Juriqa: founder's office & growth lead May 26' - present
  • wear a lot of hats: fundraising research, content stuff for website, outreach to law firms across UAE, product testing/ideation, doing follow-ups with devs & designers and kept things moving across every domain that needed input.
  • learned what it actually takes to get an early-stage UAE startup in front of the right investors and accelerators, and how messy "founder's office" really is day to day.
Started riveralabs.in Jan 26' - present
  • focused on lead generation, outreach, and initiating conversations with business owners.
  • did follow-ups, gtm stuff, and tried figuring out what actually gets people interested.
  • learned how to sell, position, and understand what actually drives decisions.
Influencer Outreach Intern May 25' - Jul 25'
  • Outreach Intern at Opex Media pvt.
  • Identified and shortlisted relevant influencers across niches for brand collaboration pipelines, working directly under the founder at an early-stage media startup.
  • Developed a working understanding of influencer-brand fit evaluation and what makes a collaboration pitch land vs. get ignored.

things i believe

01

distribution > product most people don't fail because their product is bad, they fail because no one sees it. attention is the real game.

02

the indian market rewards whoever reduces friction and captures attention.

03

people don't buy the best option, they buy the clearest one. if they have to think too much, you have already lost.

04

most ideas are just repackaged patterns. execution and timing decide who wins.

goated books i have read till now

  • the almanack of naval ravikant
  • the speed of trust
  • the courage to be disliked
  • the shoe dog
  • the monk who sold his ferrari